A New Dawn for Virtual & Augmented Reality

We have published a whitepaper on the latest from virtual and augmented reality and how it has been used in events and brand marketing. Discover how Audi, South African Tourism, Vodafone and real estate agent Lambert Smith Hampton (LSH), used this new technology to engage with their audience.

Topics covered include:
  • Opinion: A Virtual Awakening – Henry Stuart and CEO of virtual reality production company Visualise explains why VR is the next big thing in events.
  • A Case Study: The Audi Virtual Reality Driving Experience
  • A Case Study: Vodafone and McLaren F1’s augmented experience
  • Opinion: Virtual Reality – What are the opportunities for venues? – Lime Venue Portfolio’s Richard Kadri-Langford assesses the opportunity around VR.

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