In today’s fast-paced, digitally connected world, consumers are increasingly expecting more convenient, efficient, and accessible ways to interact with businesses.
Whether it's booking a meeting space, scheduling a hotel stay, or securing a venue for an event, the demand for virtual appointments and remote interaction has skyrocketed.
As businesses adapt to these changing expectations, technologies that provide immersive and interactive online experiences have become crucial.
One such technology that is helping businesses meet the growing need for virtual appointments is Matterport 3D tours.
By offering a realistic, interactive 3D model of a venue, Matterport allows potential clients to tour locations remotely, helping them make informed decisions without ever leaving their homes or offices.
How Matterport 3D Tours Address the Challenge
Matterport, a leader in 3D spatial data, provides a solution to this challenge by enabling businesses to create virtual tours of their spaces.
Using specialised cameras, Matterport scans a physical environment to produce a detailed and accurate 3D model.
The result is an interactive virtual tour where users can "walk" through rooms, view high-definition images from different angles, and even measure spaces to get a better sense of the dimensions and layout of the venue.
For businesses, the benefits of using Matterport for virtual tours are manifold, particularly in sectors such as hospitality, real estate, event venues, and more.
1. Enhanced Engagement and Transparency
One of the primary reasons Matterport tours help businesses confirm inquiries is the level of engagement and transparency they offer. When potential clients can view a venue from every angle, they’re able to assess the space in detail, making them feel more confident in their decision-making process. This is especially important when dealing with larger, more expensive venues, where the stakes are higher, and customers are more discerning.
For instance, a couple looking for a wedding venue can virtually tour a location from the comfort of their home, viewing everything from the main hall to the bathrooms, gardens, and parking areas. They can take their time, move around the space, and even show the tour to friends and family members who might not be able to visit the venue in person. The tour provides a sense of transparency that might not be achievable with only photos or written descriptions.
2. Convenience and Accessibility
The convenience of virtual tours cannot be overstated. Potential customers who are considering venues may be located in different cities or even countries, making it difficult for them to physically visit every location they’re interested in. By offering a Matterport tour, a venue can significantly increase the likelihood of booking by eliminating the need for in-person visits. This is especially useful for customers who are on tight schedules or unable to travel.
Moreover, Matterport tours are available 24/7, meaning potential clients can explore a venue at any time of day or night. This continuous availability enhances the customer experience and provides a significant advantage over competitors who only offer traditional viewing hours.
3. Improved Lead Conversion
With the ability to interact with a venue’s space virtually, businesses can see improved lead conversion rates. When prospects can explore a venue in-depth, they are more likely to make an inquiry or confirm a booking. This is because the virtual experience offers a closer representation of what they would see in person, eliminating any doubts they may have about the space.
Matterport 3D tours also allow businesses to integrate features like interactive floor plans, high-quality imagery, and even the ability to leave notes or annotations about specific areas of the venue. This added functionality further enhances the experience, giving prospective clients all the information they need to make a well-informed decision. Additionally, businesses can track who’s viewing the tours, what parts of the space they’re interested in, and whether they’re taking steps toward booking, allowing for more targeted follow-ups and customer engagement.
4. Cost and Time Efficiency
Organising in-person tours of a venue can be time-consuming for both businesses and prospective clients. Each appointment requires preparation, scheduling, and coordination, which can become a logistical burden. On top of that, some clients may still decide not to go ahead with the booking, despite having visited the venue in person.
By implementing Matterport tours, businesses can streamline their operations, freeing up staff time for other tasks. Clients can take the virtual tour at their own convenience, reducing the number of in-person showings required and enabling businesses to handle more inquiries in less time. This efficiency is particularly beneficial for venues with high volumes of potential clients or those located in areas where scheduling in-person visits can be difficult
5. Differentiation and Competitive Advantage
As more businesses begin to embrace digital solutions, offering a virtual tour can differentiate a venue from its competitors. Clients are increasingly expecting this level of interaction, and providing a Matterport tour shows that a venue is innovative and customer-focused. Moreover, businesses that offer Matterport tours often report an increase in trust and perceived professionalism. By investing in cutting-edge technology, venues signal to potential customers that they are committed to providing an exceptional experience from start to finish.
6. Integration with Other Marketing Tools
Matterport 3D tours integrate seamlessly with other digital marketing tools, enhancing the overall customer experience. For example, businesses can embed the tours on their website, include them in email campaigns, and share them across social media platforms. This integration creates a cohesive digital marketing strategy, allowing potential clients to engage with the venue in multiple ways. Additionally, as Matterport tours can be hosted in the cloud, they can be easily accessed from any device, further extending their reach and accessibility.
7. Data-Driven Insights for Better Decision-Making
Matterport’s platform provides valuable insights into customer behaviour. Business owners can track which areas of the venue are most viewed, how long users spend on each part of the tour, and even where they tend to drop off. This data can inform decisions about which areas of the venue might need improvement, what aspects to highlight in future marketing campaigns, or where to focus attention during in-person viewings.
Conclusion
The demand for virtual appointments & FAM visits has surged, and technologies like Matterport 3D tours are helping businesses meet this shift with ease.
By providing immersive, realistic, and interactive virtual tours, Matterport allows potential clients to explore venues remotely and make informed decisions without the need for physical visits.
The result is not only improved customer satisfaction but also increased lead conversion, greater efficiency, and a significant competitive edge.
As the demand for virtual experiences continues to grow, embracing Matterport technology can be a game-changer for businesses looking to stay ahead of the curve and meet their customers’ evolving expectations.
- 90% of people check online before visiting a venue.
- According to some reports, hotels with Matterport 3D virtual tours have seen up to 40% higher booking rates than those without.
3D Showcase - https://www.universal360.org/matterport-hotels
Film360 are able to offer discounted rates if referred by Venuefinder.com
Recent Venuefinder.com 3D tour of Easthampstead Park
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Please contact Vicki for our Spring 3D tour discounted rates offer